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Apparel Product Development by Maurice J. Johnson (Paperback - Subsequent)
<P> <UL> <LI><B>NEW</B>-Why are department stores and discounters increasing their private label lines—I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target?</LI> <LI><B>NEW</B>-Why are the private-label-only stores among today's most successful-Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara?</LI> <LI><B>NEW</B>-Where can students find new research sources including dozens of new sites on the Internet?</LI> <LI><B>NEW</B>-How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers?</LI> </UL> <P>The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.</P>
$51.00 - $104.95
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